ANAP Buys 50.56 BTC, Targets 1,000 by August
Posted: Thu Jun 12, 2025 3:03 pm
Japanese fashion brand ANAP Inc. (TSE:3189) has made headlines by purchasing 50.56 Bitcoin (BTC) as part of its strategic shift into digital assets. The company disclosed plans to continue accumulating BTC, aiming to hold over 1,000 BTC by August 2025.
This move marks ANAP’s entry into the world of crypto treasury management—a trend popularized by companies like MicroStrategy and Tesla. With this acquisition, ANAP joins the growing list of publicly traded firms holding Bitcoin on their balance sheets to hedge against inflation and diversify reserves.
The purchase, based on recent BTC prices averaging around $65,000–$70,000, implies an investment of approximately $3.3–$3.5 million. ANAP plans to use internal reserves and corporate finance strategies to reach its ambitious 1,000 BTC target—equivalent to over $65 million in today’s market.
Japan’s regulatory clarity on crypto assets likely contributed to ANAP’s confidence. The Financial Services Agency (FSA) continues to strengthen frameworks for digital asset adoption while safeguarding investors.
This development highlights Bitcoin’s growing role beyond fintech and into mainstream sectors like fashion retail, reinforcing its global appeal and long-term value thesis. As corporate adoption spreads across industries, ANAP’s bold move may inspire other Japanese firms to follow suit.
Stay tuned—if ANAP stays on track, it could become one of Asia’s top corporate BTC holders by Q3 2025.
This move marks ANAP’s entry into the world of crypto treasury management—a trend popularized by companies like MicroStrategy and Tesla. With this acquisition, ANAP joins the growing list of publicly traded firms holding Bitcoin on their balance sheets to hedge against inflation and diversify reserves.
The purchase, based on recent BTC prices averaging around $65,000–$70,000, implies an investment of approximately $3.3–$3.5 million. ANAP plans to use internal reserves and corporate finance strategies to reach its ambitious 1,000 BTC target—equivalent to over $65 million in today’s market.
Japan’s regulatory clarity on crypto assets likely contributed to ANAP’s confidence. The Financial Services Agency (FSA) continues to strengthen frameworks for digital asset adoption while safeguarding investors.
This development highlights Bitcoin’s growing role beyond fintech and into mainstream sectors like fashion retail, reinforcing its global appeal and long-term value thesis. As corporate adoption spreads across industries, ANAP’s bold move may inspire other Japanese firms to follow suit.
Stay tuned—if ANAP stays on track, it could become one of Asia’s top corporate BTC holders by Q3 2025.